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Product assortment, also known as product selection or range, refers to the variety and diversity of products or items offered by a retailer, manufacturer, or business. It encompasses the complete collection of goods or services available for purchase within a specific category or product line. The goal of managing product assortment is to meet the diverse needs and preferences of customers while optimizing inventory, sales, and profitability. Retailers carefully curate their product assortments based on factors such as market demand, consumer trends, seasonal fluctuations, and competitive positioning to provide a balanced and attractive selection to their target audience.

Expanding Your Online Store: Strategies for Growing Your E-commerce Product Lines

briand October 15, 2023 growing a online store 0 199

Introduction Expanding your online store’s product lines is a crucial step towards growing your e-commerce business. By diversifying your offerings, you can attract a wider customer base, increase sales, and stay ahead of the competition. In this article, we will explore effective strategies for expanding your product lines and provide valuable insights to help you succeed in the dynamic world of e-commerce. The Importance of Expanding Product Lines Expanding your product lines is essential for the long-term success of your online store. Here’s why: Attracting a Wider Customer Base: By offering a diverse range of products, you can appeal to …