Introduction In today’s digital age, ecommerce has become an integral part of the retail industry. With the exponential growth of online shopping, it has become crucial for online store owners to leverage the power of ecommerce analytics. By harnessing the insights provided by data analysis, online retailers can gain a competitive edge, optimize their strategies, and drive the success of their business. The Importance of Ecommerce Analytics Understanding customer behavior Ecommerce analytics allows online store owners to gain a deep understanding of customer behavior. By analyzing data such as browsing patterns, purchase history, and demographic information, retailers can uncover valuable …
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